Videos Encourage Women to #ShineStrong
Pantene has recently launched an addition to their series of videos as a part of their #ShineStrong Campaign. Last year's video tackled the labels placed on women in the workplace and now we're faced with the picture of women's propensity to always apologize. What makes these videos so interesting to watch is that in some way we can relate. Most of us can think back to a time when we've either had labels placed on us by others, or remember a situation, no matter how small, that we have said "sorry" for no good reason. We love how these videos not only shine light on these issues, but it ends with these women breaking out of these labels and replaying the same situations with confident, unapologetic responses. We also give kudos to the overall message of the campaign which encourages women to "be strong and shine".
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